Style guide

Value Cremations 0.9.38. theme.json updated September 10, 2026 09:36. WordPress 7.1. Everything on this page is read from the theme when the page loads.

Logo

Colours

Surface (white)

Surface subtle (off white)

Surface raised (off white cards)

Surface inverse (black)

Text (black)

Text inverse (white)

Border (light gray)

Primary (orange)

Accent (green)

Success (light green)

Warning (brown)

Error

White

Full black

Tints and variants

Lighter, darker and hover versions of the main colours. Use the main colour first; reach for these for hover states, soft backgrounds and borders.

Text muted (gray)

Primary strong (orange dark)

Accent strong (dark green)

Fonts

Gelica (headings)

The quick brown fox jumps over the lazy dog

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ? ! $ %

var(--wp--preset--font-family--heading) Gelica, Georgia, "Times New Roman", serif

Polymath (body)

The quick brown fox jumps over the lazy dog

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ? ! $ %

var(--wp--preset--font-family--body) Polymath, system-ui, -apple-system, "Segoe UI", sans-serif

Headings and body

Quote and pull quote

They rebuilt our site so our own team can change it. Six months on, we have not needed to call them once.

Sam Taylor, Taylor Family Funerals

A pull quote lifts one line out of the copy and lets it breathe.

Pull quote block

Size presets

The sizes the editor offers. Most are fluid: they scale with the screen between the mobile and desktop values shown, so the live size at this screen width sits beside each one. Resize the window and it changes.

Caption (14 / 13)
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0.8125rem to 0.875rem
Build sites clients can edit
XSmall body (16 / 14)
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0.875rem to 1rem
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Kicker (16 / 13, uppercase)
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0.8125rem to 1rem
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Small body (17 / 15)
var(--wp--preset--font-size--medium)
0.9375rem to 1.0625rem
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Body (18 / 16)
var(--wp--preset--font-size--body)
1rem to 1.125rem
Build sites clients can edit
XLarge body (20 / 17)
var(--wp--preset--font-size--large-body)
1.0625rem to 1.25rem
Build sites clients can edit
Lead (25 / 18)
var(--wp--preset--font-size--lead)
1.125rem to 1.5625rem
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Large lead (30 / 20)
var(--wp--preset--font-size--large-lead)
1.25rem to 1.875rem
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Heading 6 (30 / 22)
var(--wp--preset--font-size--headline)
1.375rem to 1.875rem
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Heading 5 (40 / 28)
var(--wp--preset--font-size--small-heading)
1.75rem to 2.5rem
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Heading 4 (48 / 32)
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2rem to 3rem
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Heading 3 (60 / 36)
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2.25rem to 3.75rem
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Heading 2 (70 / 40)
var(--wp--preset--font-size--subtitle)
2.5rem to 4.375rem
Build sites clients can edit
Heading 1 (88 / 44)
var(--wp--preset--font-size--display)
2.75rem to 5.5rem
Build sites clients can edit

Spacing

10
var(--wp--preset--spacing--10)
0.625rem
20 (gutter, card padding)
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1.25rem
30
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1.875rem
40
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2.5rem
60
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3.75rem
80
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5rem
120
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7.5rem
Gutter (20)
var(--wp--preset--spacing--gap-fluid)
1.25rem
Section (fluid 18 to 70)
var(--wp--preset--spacing--section)
clamp(1.125rem, 4.86vw, 4.375rem)
Band (50 to 100)
var(--wp--preset--spacing--band)
clamp(3.125rem, 6.94vw, 6.25rem)

Buttons and block styles

Styles made for dark surfaces, shown on the darkest palette colour.

List styles

Icon: Check is-style-icon-check

  • Editable by you
  • Fast on any device

Icon: Check Circle is-style-icon-check-circle

  • Editable by you
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Icon: Close is-style-icon-close

  • Editable by you
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Icon: Right Arrow is-style-icon-right-arrow

  • Editable by you
  • Fast on any device

Icon: Thin Right Arrow is-style-icon-thin-right-arrow

  • Editable by you
  • Fast on any device

Icon: Long Right Arrow is-style-icon-long-right-arrow

  • Editable by you
  • Fast on any device

Icon: Star is-style-icon-star

  • Editable by you
  • Fast on any device

Other block styles

core/groupReveal is-style-reveal
Reveal up is-style-reveal-up
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core/imageReveal is-style-reveal
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Reveal children in sequence is-style-reveal-stagger
core/headingReveal is-style-reveal
Reveal up is-style-reveal-up
Reveal children in sequence is-style-reveal-stagger
core/paragraphKicker is-style-kicker
Reveal is-style-reveal
Reveal up is-style-reveal-up
Reveal children in sequence is-style-reveal-stagger
core/columnsReveal is-style-reveal
Reveal up is-style-reveal-up
Reveal children in sequence is-style-reveal-stagger
core/columnReveal is-style-reveal
Reveal up is-style-reveal-up
Reveal children in sequence is-style-reveal-stagger
core/coverReveal is-style-reveal
Reveal up is-style-reveal-up
Reveal children in sequence is-style-reveal-stagger
core/post-templateReveal is-style-reveal
Reveal up is-style-reveal-up
Reveal children in sequence is-style-reveal-stagger

Forms

Gravity Forms is active but has no forms yet.

Icons

27 icons in the site set. Click one to copy its name for the Icon block.

Contrast

What text can go on each colour. AA means 4.5:1, fine for body text; AA large means 3:1, headings only; AAA is 7:1. Colours that pass nothing are listed so nobody has to guess.

Surface (white)
Surface inverse (black) 16.3:1 AAAText (black) 16.3:1 AAAText muted (gray) 6.3:1 AAAccent strong (dark green) 5.7:1 AAWarning (brown) 3.8:1 AA largeError 3.2:1 AA largeFull black 21.0:1 AAA
Surface subtle (off white)
Surface inverse (black) 13.3:1 AAAText (black) 13.3:1 AAAText muted (gray) 5.1:1 AAAccent strong (dark green) 4.6:1 AAWarning (brown) 3.1:1 AA largeFull black 17.1:1 AAA
Surface raised (off white cards)
Surface inverse (black) 13.3:1 AAAText (black) 13.3:1 AAAText muted (gray) 5.1:1 AAAccent strong (dark green) 4.6:1 AAWarning (brown) 3.1:1 AA largeFull black 17.1:1 AAA
Surface inverse (black)
Surface (white) 16.3:1 AAASurface subtle (off white) 13.3:1 AAASurface raised (off white cards) 13.3:1 AAAText inverse (white) 16.3:1 AAABorder (light gray) 6.5:1 AAPrimary (orange) 9.6:1 AAAPrimary strong (orange dark) 6.7:1 AAAccent (green) 7.0:1 AAASuccess (light green) 9.1:1 AAAWarning (brown) 4.3:1 AA largeError 5.1:1 AAWhite 16.3:1 AAA
Text (black)
Surface (white) 16.3:1 AAASurface subtle (off white) 13.3:1 AAASurface raised (off white cards) 13.3:1 AAAText inverse (white) 16.3:1 AAABorder (light gray) 6.5:1 AAPrimary (orange) 9.6:1 AAAPrimary strong (orange dark) 6.7:1 AAAccent (green) 7.0:1 AAASuccess (light green) 9.1:1 AAAWarning (brown) 4.3:1 AA largeError 5.1:1 AAWhite 16.3:1 AAA
Text muted (gray)
Surface (white) 6.3:1 AASurface subtle (off white) 5.1:1 AASurface raised (off white cards) 5.1:1 AAText inverse (white) 6.3:1 AAPrimary (orange) 3.7:1 AA largeSuccess (light green) 3.5:1 AA largeWhite 6.3:1 AAFull black 3.3:1 AA large
Text inverse (white)
Surface inverse (black) 16.3:1 AAAText (black) 16.3:1 AAAText muted (gray) 6.3:1 AAAccent strong (dark green) 5.7:1 AAWarning (brown) 3.8:1 AA largeError 3.2:1 AA largeFull black 21.0:1 AAA
Border (light gray)
Surface inverse (black) 6.5:1 AAText (black) 6.5:1 AAFull black 8.4:1 AAA
Primary (orange)
Surface inverse (black) 9.6:1 AAAText (black) 9.6:1 AAAText muted (gray) 3.7:1 AA largeAccent strong (dark green) 3.3:1 AA largeFull black 12.4:1 AAA
Primary strong (orange dark)
Surface inverse (black) 6.7:1 AAText (black) 6.7:1 AAFull black 8.7:1 AAA
Accent (green)
Surface inverse (black) 7.0:1 AAAText (black) 7.0:1 AAAFull black 9.0:1 AAA
Accent strong (dark green)
Surface (white) 5.7:1 AASurface subtle (off white) 4.6:1 AASurface raised (off white cards) 4.6:1 AAText inverse (white) 5.7:1 AAPrimary (orange) 3.3:1 AA largeSuccess (light green) 3.2:1 AA largeWhite 5.7:1 AAFull black 3.7:1 AA large
Success (light green)
Surface inverse (black) 9.1:1 AAAText (black) 9.1:1 AAAText muted (gray) 3.5:1 AA largeAccent strong (dark green) 3.2:1 AA largeFull black 11.7:1 AAA
Warning (brown)
Surface (white) 3.8:1 AA largeSurface subtle (off white) 3.1:1 AA largeSurface raised (off white cards) 3.1:1 AA largeSurface inverse (black) 4.3:1 AA largeText (black) 4.3:1 AA largeText inverse (white) 3.8:1 AA largeWhite 3.8:1 AA largeFull black 5.5:1 AA
Error
Surface (white) 3.2:1 AA largeSurface inverse (black) 5.1:1 AAText (black) 5.1:1 AAText inverse (white) 3.2:1 AA largeWhite 3.2:1 AA largeFull black 6.6:1 AA
White
Surface inverse (black) 16.3:1 AAAText (black) 16.3:1 AAAText muted (gray) 6.3:1 AAAccent strong (dark green) 5.7:1 AAWarning (brown) 3.8:1 AA largeError 3.2:1 AA largeFull black 21.0:1 AAA
Full black
Surface (white) 21.0:1 AAASurface subtle (off white) 17.1:1 AAASurface raised (off white cards) 17.1:1 AAAText muted (gray) 3.3:1 AA largeText inverse (white) 21.0:1 AAABorder (light gray) 8.4:1 AAAPrimary (orange) 12.4:1 AAAPrimary strong (orange dark) 8.7:1 AAAAccent (green) 9.0:1 AAAAccent strong (dark green) 3.7:1 AA largeSuccess (light green) 11.7:1 AAAWarning (brown) 5.5:1 AAError 6.6:1 AAWhite 21.0:1 AAA

Patterns

47 patterns. Open one to see it rendered with the live styles.

Benefits (heading, four cards, a wide card and buttons) value/benefits

Why families choose
Value Cremations

Families choose Value Cremations because the service is clear, simple and practical. You know what is included, what happens next, and how to get help if you need it.

Simple process

Clear pricing

Calm, local support

No pressure or upselling

Freedom to farewell your way

Funeral director cards (relationship query) value/brand-cards
Cards centred (kicker, heading, six doodle cards and a button) value/cards-center

What’s included

One all-inclusive package

One package, clearly explained. It includes the standard steps needed for a direct cremation in your region, including professional care, a cremation coffin, document support, transport into our care (within the included distance and hours), the cremation itself, and ashes ready for collection.

If anything is extra, we’ll confirm it first. No surprises.

Professional service

Flowers Centred Grey

Our trained team will care for the person who has died with respect, dignity and professionalism.

Transport

Hearse Centred Grey

We respectfully bring the person who has died into our care from within the covered your region region.

Document organisation

Paper Scroll Centred Grey

We help organise the required documentation and certificates needed for the cremation.

Coffin

Coffin Centred Grey

A simple cremation casket is provided as part of the your region package.

Cremation

Fantail Centred Grey

We manage the cremation arrangements through a local crematorium in your region.

Peace of mind

Map Centred Grey

Value Cremations is a proud member of the FDANZ, so families can feel confident the arrangements are being handled with care.

To keep the service simple and affordable, the your region package does not include a funeral service, viewing, catering, flowers, newspaper notices, venue hire, memorial plaques, cemetery fees or ashes interment.

Cards horizontal (kicker, heading and three doodle cards) value/cards-horizontal

Our process

Reliable and respectful at every step

Paperwork and logistics

Paper Scroll Centred White

We take care of the required documentation and transportation.

Cremation arrangements

Coffin Centred White

We then make necessary arrangements for the cremation, including a coffin and a burial shroud.

Collection and memorialisation

Fantail Centred White

After the cremation, you can collect the ashes, and celebrate their life in a way they would’ve liked.

Column band (heading, lead, list) weave/column-band

Section heading goes here

Placeholder paragraph. Replace with the client’s copy from the content plan.

  • List item
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Comparison (heading, table and a note) value/comparison
Contact (intro, address, phone, form) weave/contact

Page title goes here

Placeholder paragraph. Replace with the client’s copy from the content plan.

Placeholder paragraph. Replace with the client’s copy from the content plan.

Placeholder paragraph. Replace with the client’s copy from the content plan.

Placeholder paragraph. Replace with the client’s copy from the content plan.

By appointment;
Street address,
Suburb, City 0000, New Zealand.

Send us a message

Small print or a short note.

CTA long (photo band with the green call card) value/cta-long

Give us a call and we’ll help you get started

If you’d like a quick chat first, call us anytime. Our experienced funeral arrangers will guide you through the next steps and help you work out what’s needed right now. If you’d rather keep it all online, you can arrange in a few simple steps.

Most people don’t do this often. You won’t be judged for not knowing what to ask.

Phones are answered 24/7

Call to action with tagline weave/cta-tagline

Placeholder paragraph. Replace with the client’s copy from the content plan.

Placeholder paragraph. Replace with the client’s copy from the content plan.

Call to action band weave/cta

Placeholder paragraph. Replace with the client’s copy from the content plan.

Section heading goes here

Divider (a rule each side of the map doodle) value/divider

Map Centred White

Double CTA (two green cards) value/double-cta

Two clear ways to get started

Two clear ways to get started

Arrange online

Answer a few simple questions and we will take it from there. You can complete the arrangement from home, at your own pace.

Call anytime

Speak with someone who can explain what happens next, what information is needed, and how the process works.

FAQ rows (heading, accordion and a button) value/faq

Questions families ask us

We take care of everything needed – from bringing your loved one into our care, to organising the paperwork, arranging the cremation, and returning the ashes to you.

Many families choose this option for its simplicity, and then decide later if and how they would like to hold a memorial or funeral service.

When the time is right, we can support you with those arrangements and connect you with the right team to guide you through it.

Yes – you can arrange everything online by answering a few simple questions.

If you’d prefer to talk, you can call us anytime and we’ll guide you through the same steps over the phone.

Direct cremation with Value Cremations starts from $1,945, with clear, upfront pricing.

The exact cost depends on your location. In most cases, families simply pay the standard price for their area.

We’ll always confirm the full price with you before anything is arranged, so there are no hidden costs.

Some external fees (such as doctor’s certificates) may apply. These are set by the doctor and billed directly, and we’ll always explain them clearly upfront so there are no surprises.

You can check the price for your area on our Cost page, or contact us and we’ll talk you through it.

Yes – in New Zealand, you can have a cremation without a funeral service. This is known as direct cremation.

With direct cremation, we take care of everything needed — from bringing your loved one into our care, to organising the paperwork, arranging the cremation, and returning the ashes to you.

You can then choose if, when, and how you would like to gather or hold a memorial, without the pressure of arranging everything straight away.

FAQ accordion weave/faq

Section heading goes here

A short, plain answer. Two or three sentences at most.

Another short answer.

Another short answer. Duplicate an item to add a question.

Feature list (two columns, ticked) weave/feature-list

Eyebrow

Section heading goes here

Placeholder paragraph. Replace with the client’s copy from the content plan.

Item heading

Placeholder paragraph. Replace with the client’s copy from the content plan.

View website

Item heading

Placeholder paragraph. Replace with the client’s copy from the content plan.

View website

Item heading

Placeholder paragraph. Replace with the client’s copy from the content plan.

View website

Item heading

Placeholder paragraph. Replace with the client’s copy from the content plan.

View website

Item heading

Placeholder paragraph. Replace with the client’s copy from the content plan.

View website

Item heading

Placeholder paragraph. Replace with the client’s copy from the content plan.

View website

Features (four line cards with doodles) value/features

One clear price.
No hidden fees.

Fern

Available 24/7 across
New Zealand.

Chat

Supported by experienced local teams.

Heart

You can arrange online
or talk to someone.

Online
Main hero (homepage) value/hero-main

Simple direct cremation, handled with care.

A nationwide all-inclusive cremation service, supported by experienced local teams across New Zealand, guided every step.

Hero Image Illustration 2
Hero (full viewport, statement and one button) weave/hero

Page title goes here

Placeholder paragraph. Replace with the client’s copy from the content plan.

Small print or a short note.

Image and copy (two columns, button) weave/image-copy

Placeholder paragraph. Replace with the client’s copy from the content plan.

Placeholder paragraph. Replace with the client’s copy from the content plan.

Introduction (eyebrow, short heading, paragraph) weave/intro

Eyebrow

Section heading goes here

Placeholder paragraph. Replace with the client’s copy from the content plan.

Landing page: closing CTA weave/landing-cta

Placeholder paragraph. Replace with the client’s copy from the content plan.

Section heading goes here

Landing page: hero weave/landing-hero

Page title goes here

Placeholder paragraph. Replace with the client’s copy from the content plan.

Landing page: intro weave/landing-intro

Placeholder paragraph. Replace with the client’s copy from the content plan.

Location: where we collect from value/location-collect

Where we can collect from

We can help if the person has died at home, in hospital, in a rest home, in hospice care, or another care setting.

Our your region service area includes:

If you are just outside these areas, call us and we will talk it through with you.

Location features (four line cards) value/location-features

One clear price.
No hidden fees.

Fern

Direct cremation in your region from from $1,945.

Online

Collection from your area

Heart

Cremation arranged through a local your region crematorium.

Chat
Location: funerals aren't for everyone value/location-funerals

Deciding between a funeral or cremation?

Funerals aren’t for everyone

Some families know they do not want a formal funeral service. Others simply need time before deciding how they would like to farewell someone.

Direct cremation gives you that space. We take care of the cremation first, without the pressure of organising a service, viewing or gathering straight away. You can hold a memorial later, gather privately, or choose not to have a service at all.

For families looking for a simple cremation or affordable funeral option in your region, Value Cremations keeps the essentials clear: one all-inclusive package, local support, and the freedom to farewell in your own time.

A family embracing outdoors
Location hero (page title from the location name) value/location-hero

Cremations in your region

Location: not sure what to do first? value/location-next-steps

Next steps

Not sure what to do first?

If someone has died and you are not sure what to do, call us on 0800 825 832.

You do not need to have everything worked out before you call. We can explain the next step, what information is needed, and whether arranging online or talking it through by phone will be easiest.

Two women reading a guide together on a laptop
Location pricing (heading, buttons and the price card) value/location-pricing

Direct cremation in your region, handled with care

A simple, all-inclusive cremation service from from $1,945, supported by experienced local teams across the your region region.

Package cost from

from $1,945

*Prices include GST. Terms & Conditions apply

Fantail Centred Grey
Location: how it works value/location-steps

How it works in your region

We keep the process simple and clear, so you know exactly what happens next

1

Arrange online or call us

Start online, or call 0800 825 832 if you would rather speak with someone first.

2

We confirm the details

We explain what information is needed and guide you through the next steps.

3

We collect the person who has died

We arrange collection from home, hospital, rest home, hospice or another care setting in the your region region.

4

We handle the paperwork & cremation

We coordinate the required paperwork and arrange the cremation through the local crematorium.

5

Ashes are returned to you

Once the ashes are ready, we return them to you and you can decide what feels right from there.

See how direct cremation works step by step.

Locations (kicker, heading, map and four location rows) value/locations

Cost

We cover all of
New Zealand

Value Cremations supports families across New Zealand through experienced local teams. Choose your region to see local cost, collection information and practical details for your area.

Map Left Grey

Auckland

Direct cremation across Auckland and surrounding areas

Wellington

Covering Wellington City, Hutt Valley, Porirua and Kāpiti

Canterbury

Direct cremation for Christchurch and surrounding suburbs

Dunedin

Simple cremation support across Dunedin and surrounding areas

Logo grid weave/logo-grid
Newsletter signup card weave/newsletter-signup

Placeholder paragraph. Replace with the client’s copy from the content plan.

Small print or a short note.

Page hero panel (eyebrow and title) weave/page-hero

Eyebrow

Page title goes here

Peace of mind (orange statement panel) value/peace-of-mind

Trusted by over 1,400 Kiwi families seeking a simple, dignified farewell.

Post category links weave/posts-categories
Pricing (heading, copy and the location price slider) value/pricing

What it costs

The price includes the core arrangements needed for a direct cremation, so you know what you are paying for before you begin.

There are no upsell conversations and no pressure to add extras.

If anything could affect the final cost, such as distance, after-hours collection or specific requirements, we will explain that clearly first.

Click below for a full breakdown.

$1,945*
$3,115*

Christchurch

Find out more
$2,150*
$3,200*
$2,395*

Hawke's Bay

Find out more
$3,400*
$2,100*

North Otago

Find out more
$2,815*
$2,850*
$2,445*
$2,100*

Wellington

Find out more
$2,145*
Prose column (illustration, lead, headings, lists) weave/prose-column

Placeholder paragraph. Replace with the client’s copy from the content plan.

Placeholder paragraph. Replace with the client’s copy from the content plan.

Section heading goes here

  • List item
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Section heading goes here

  • List item
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Showcase panel weave/showcase
Simple hero (page title) value/simple-hero

Style guide

Standard (image right) value/standard-reverse

A straightforward cremation, no fuss

Direct cremation is a simple cremation without a funeral service at the time of cremation. For many families, it is a practical and respectful option.

It keeps the immediate arrangements simple, while leaving you free to gather later in your own way, if and when that feels right.

Value Cremations handles all the essential arrangements – bringing your loved one into our care, organising the paperwork, arranging the cremation, and returning the ashes to you. You don’t need to organise a funeral service unless you want one.

Fantail Centred White
Two pairs of hands held together
Standard (image panel and centred copy) value/standard

A straightforward cremation, no fuss

Direct cremation is a simple cremation without a funeral service at the time of cremation. For many families, it is a practical and respectful option.

It keeps the immediate arrangements simple, while leaving you free to gather later in your own way, if and when that feels right.

Value Cremations handles all the essential arrangements – bringing your loved one into our care, organising the paperwork, arranging the cremation, and returning the ashes to you. You don’t need to organise a funeral service unless you want one.

Fantail Centred White
Two pairs of hands held together
Statement band (centred heading, narrow paragraphs) weave/statement

Section heading goes here

Placeholder paragraph. Replace with the client’s copy from the content plan.

Placeholder paragraph. Replace with the client’s copy from the content plan.

Steps (kicker, heading and numbered rows) value/steps

How it works

We keep the process simple and clear, so you know exactly what happens next

1

Arrange online or call us

2

We confirm details and cost

3

We collect the person who has died

4

We handle the paperwork & cremation

5

Ashes are returned to you

You don’t need to organise a funeral service unless you want one.

Testimonial (reviews card over the forest photo) value/testimonial
Testimonials (slider) weave/testimonials

1 / 3

A short client quote, one or two sentences, in their own words.

Client name

Role, Organisation

A second client quote.

Client name

Role, Organisation

A third client quote. Duplicate a slide in List View to add one.

Client name

Role, Organisation

Text band (centred heading, paragraphs and links) value/text-band

Not sure where to start?

Call us on 0800 825 832 and we can explain the first step.

Not shown because they render the current page or a template part: FAQ accordion (query-driven, one term), Location FAQs (query-driven accordion).